Everything starts with an idea. A simple ‘What if…’. A thought that crosses your mind in an unexpected moment. But most ideas don’t have a long lasting life. They fly off in a sea of thoughts to never be seen again. But sometimes they hold on, keep coming back, and slowly transform into reality.
During our journey in Indonesia one idea held on, and transformed itself into a plan. It stated: ‘What if we could start something cool in the surfing world while giving back to the local community in Indonesia?’ A simple set of words that over the course of months gathered a team of highly motivated people with many different backgrounds making this idea into a reality.
Today we will make the next step in our journey and reveal Airplane and it’s first products to the online world. And there is more to come, it’s just the take-off. We still have a long flight ahead of us.
#whatisairplane #bodysurf #liftoff